$40M-generating NFT project turned TV show, the littles, to unveil statue versions of its Jojo Bear NFT character throughout NYC, benefiting kids in Ukraine
the littles brings Web3 awareness to the masses during NFT.NYC with interactive 8ft. statues of Jojo Bear, while dropping free POAP NFTs all over NYC
NEW YORK, June 2022 – the littles (on Twitteron Discord), the highly coveted NFT project promoting fun, inclusion and humility, will innovatively turn the virtual into physical by debuting statues throughout New York City of “Jojo Bear” – the main character in both its NFT collection and its upcoming animated children’s TV show co-created by TIME Studios, the Emmy Award®-winning television and film production division of TIME. Founded by Wil Lee and his wife Cass Chan, the littles sold out its genesis 10K NFT collection within the first 3 minutes of its November 2021 launch and has generated more than $40 million in secondary sales with more than 5400 unique holders, thus becoming a standout in the NFT space.
Its notable advisors include: Tom Greene, ex-GM of the Harry Potter franchise, Kalvin Morrow, CEO of Pocket Pinata Studio (and game dev. veteran of Club Penguin, DragonVale, and more), Ted Mui, Founder & CEO of Kuma Games (formerly of Zynga), Wesley Ng, CEO & Co-founder of CASETiFY, and Ray Chan, CEO & Co-founder of 9GAG. the littles was inspired by Lee and Chan’s 2 year-old daughter Jordyn’s optimistic innocence and authenticity, despite suffering from her rare blood disorder, pediatric thalassemia. This eye-catching activation also takes place at the same time as conference NFT.NYC, at which the littles founder Wil Lee, is invited to speak about the steps in creating a successful NFT series.
From 1 PM EST on June 20 – June 23 at 11:59 PM EST, the first statue can be visited outside Shopify NYC: 131 Greene St, New York, NY 10012, while the other statues of “Jojo Bear” will be traveling throughout the entirety of the NFT.NYC conference from June 20-23rd to different NFT events and landmarks all around NYC that will be announced on the littles’ Twitter (@thelittlesnft) and Discord pages (, as part of the #jojosadventure Treasure Hunt campaign.
By engaging with these statues, along with corresponding posters in NYC and American Eagle’s billboard in Times Square featuring “Jojo Bear,” people can participate in #jojosadventure and be entered to win up to $4,000+ in prizes. There are two ways to play:
Said Lee, “We’re excited to make the world of NFTs more accessible and approachable with this not-so-little activation, while giving back to children in dire need. Our daughter Jordyn always appreciates and enjoys the little things in life with her raw, can-do attitude. To me, this is the purest form of happiness – the root of all of us. The teddy bear form of the littles is inspired by my daughter’s favorite toy, so what better way to honor her than to create a series inspired by it. the littles’ mission is to remind others of long-forgotten moments of pure joy and aspire to become the Mario of Web3.”

“I have gotten to know Wil and the littles community over the past few months and love our shared values. Personally, I am thrilled TIME Studios will help develop Wil’s creative vision from the blockchain to the big screen!” said Keith Grossman, President of TIME.

the littles will soon expand its Ethereum NFT collection in partnership with 4 highly popular tokenized NFT projects: Cool Cats, Kaiju Kingz, SupDucks, and CyberKongz, that involves an unprecedented metaverse arcade experience.
About the littles
the littles is an NFT project and community of dreamers, explorers and mischief makers that brings out the nostalgic fun and curiosity we had as kids, with values of fun, inclusivity & family. Founders Wil Lee and Cass Chan’s inspiration for creating the littles is their two year old daughter, Jordyn, and the way she approaches the world with wonder and imagination. the littles’ mission is to be the Mario of Web3. It invites its community to be immersed in its rich original IP through its animated series and innovative metaverse experience.
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25 years of experience as a Digital Artist, Art director, and Illustrator in France. My work has been published on many covers and magazines throughout the years. My unique style and colors are well known by the digital community. I’m inspired by the illustration masters of the ’70s and ’80s.
As a young kid, I was inspired by the fantasy illustrations of Frank Frazetta and Boris Vallejo. As I grew older, I delved into the works of H.R. Giger and Drew Struzan to name but a few. I gravitated towards the worlds they created, where anything was possible, and aspired to create my own worlds as an artist.
Pascal Blanche on Behance

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