WWE recently announced that their Non-Fungible Token (NFT) marketplace ‘Moonsault’ is set to sell its first NFTs.
In association with Blockchain Creative Labs, a studio owned by Fox Entertainment, the company aims to sell over a limited edition of 10,000 NFTs. This will feature superstars competing in the upcoming Hell in a Cell premium live event this Sunday.
The announcement of the launch of the marketplace was made by Scott Zanghellini, WWE Senior Vice President and Head of Revenue Strategy & Development and Scott Greenberg, CEO of Blockchain Creative Labs.
WWE shared the announcement via a press release which stated:
It also stated that in the days following the premium live event, the NFT Flips would transition into a 10 to 20 second video highlight of the featured superstar and would be sold in cases of three.
Fans will be required to create a digital media wallet via Eluvio and purchase or trade NFTs through credit cards or cryptocurrencies.
In March this year, the company, in partnership with Fanatics, a global digital sports platform that deals in trading cards, NFTs and merchandise, entered into a long-term agreement.
The announcement highlighted:
Vince McMahon led the company and announced their venture into NFTs last year in collaboration with Fox Entertainment. The first 10,000 fans who created the wallet were rewarded with a free Moonsault Genesis NFT, which currently has a value of $1.47 million.

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