HYUNDAI Motor Co. launched last week first exclusive Metamobility Non-Fungible Token (NFT) collection, “Shooting Star,” through its official NFT website.
The Shooting Star collection builds on the momentum created last month when Hyundai Motor announced that it would become the first automaker to build a global NFT community. The buzz generated in the NFT market led to its initial offering, the 'Hyundai x Meta Kongz' limited edition NFTs, selling out soon after they were released.
For its NFT community, Hyundai Motor launched dedicated channels on Discord and Twitter as well as an official website that launched on May 2 to form an online community. Hyundai Motor secured 127,000 members on Discord and attracted 86,000 members on Twitter.
Hyundai Motor is operating 24/7 communications channels and hosting various events for its NFT community. Members have been actively participating in the community by posting their own memes and fan art. For the whitelist events, an estimated 0.7 million people gathered to buy Hyundai NFTs.
On May 9 to 10, Hyundai Motor sold 10,000 official Ethereum-based Shooting Star NFTs on its official NFT website. The company selected the Ethereum platform based on its reliability and plans to change its minting system in a sustainable way this year.
The sale of an NFT in the form of a shooting star will be followed by the latest film of Hyundai x Meta Kongz, which ends with Kongz finding a shooting star stuck in a Hyundai Pony windshield wiper. Starting with the sale, Hyundai Motor will create a full-fledged NFT project within the concept of its 'Metamobility universe.'
Hyundai Motor's Metamobility NFT applies the 'Reveal' method, showing a placeholder image first, and then revealing the actual individual NFT images later. In other words, the 10,000 placeholder Shooting Star NFTs will turn into unique Metamobility NFTs in various shapes in late May.
“Starting with our Shooting Star NFTs, we are expanding the Hyundai brand experience into the Metamobility universe, creating unique opportunities for our NFT community members to join in the fun,” Thomas Schemera, Hyundai Motor's global chief marketing officer and head of Customer Experience Division, said. “We plan to launch more unique NFTs based on the Metamobility universe concept and introduce more member benefits to expand the community going forward. We welcome everyone to be part of our experimental journey.”