Florida Georgia Line’s Brian Kelley and wife Brittney
Today marks mint day for Florida Georgia Line’s Brian Kelley and wife Brittney’s limited NFT collection, Chill Cowboy Country Club. The pair, alongside WHY&HOW CEO and Founder Bruce Kalmick and WHY&HOW Ventures President Bryan Bulte, partnered with Dallas-based platform and customer-centric Web3 company Tronic ahead of the launch. The union will ensure members receive exclusive access to the benefits and experiences of Chill Cowboy Country Club.
“We were blown away that Tronic wanted to work with us because they are such experts in this field,” Brittney tells me. “They really are a one-stop-shop. When we first met with Tronic, we had already built our brand and the brand identity with our NFT collection, but they really saw our potential and wanted to take CCCC to the next level of being a platform.”
Brittney says Tronic recognized Chill Cowboy Country Club from all angles as a true brand. The partnership allows the team to continue to build and educate the community and to become a platform to help lift up other NFT platforms.
The Chill Cowboy Country Club’s 6,000 non-fungible tokens are available for purchase beginning at 4 p.m. ET via ChillCowboy.com. Those who purchase will gain exclusive membership into the club, which has three tiers: General Admission, VIP and Legendary. Membership will include VIP access to concerts, the Chill Cowboy Fest, unreleased music and merch.
Brittney Kelley
“Web3 is so new that being one of the first to market with this type of platform is really exciting,” Brian says. “We have not only built out really cool utilities and experiences, plus partners attached to this, but there’s so much new and unknown to keep elevating.”
The NFT’s founding artist partners include Danielle Bradbery, Tyler Braden, BRELAND, Halle Kearns, RaeLynn, Chase Rice, Jep and Jessica Robertson of Duck Dynasty, Liz Rose and Drake White.
“Having the Founding Artist Partners is important because we believe that artists and creators will really be the ones that thrive in Web3,” Brian adds. “It’s cool that we’re forging in a new frontier and we’re one of the first people to be here, so we get to help educate and onboard other people in the country space. That’s a big part of what we do – educate. Helping other artists, songwriters, and industry folks, on how we can build our creativity in Web3 and further protect the creativity, is our main goal.”
Brian Kelley
Chill Cowboy Country Club will donate a portion of its profits to Notes for Notes, a nonprofit that builds, equips and staffs after-school recording studios with musical gear and digital music stations to provide youth free access to explore, create and record music.
“In addition to offering free instruments and access to free studios, it’s really the education around jobs in the music industry that we thought was very important,” Brian explains. “That caught our attention, and that’s what we’re doing with CCCC, as it is created for community and networking. It is for educating, talking about the future, and technology. We’re excited to support Notes for Notes, and further share in its mission with our membership holders.”