Outside Interactive has partnered with multi-platinum-selling singer-songwriter Jack Johnson. The tie-up sees Outside roll-out its first NFT (non-fungible token) with musical rewards on Outside.io, the company’s new creator marketplace.
Johnson has joined Outside to support its new crypto asset launch. The NFT is called the ‘Bedrock Badge’ and gives fans a chance to win prizes associated with Jack Johnson’s eighth studio album, Meet the Moonlight, which comes out June 24.
Available on the Outside.io marketplace for a limited time, the free Bedrock Badge is meant to welcome and reward early adopters. Every user who claims a Bedrock Badge at Outside.io can enter to win exclusive content and experiences from Johnson and will get first access to his upcoming drops on the marketplace. Badge holders will also be automatically entered to win prize.
“We’re honoured and excited to work with Jack,” said Robin Thurston, CEO of Outside Interactive. “He’s appeared on the cover of Outside magazine and can be heard on the Outside Podcast.
“Our readers love him – not just for his music but also because he’s passionate about sustainability, surfing, and the regenerative powers of nature. This partnership with Jack is a great example of how companies can leverage Web3 technology to better support great artists and get their work to more listeners, viewers, and readers.”
Jack Johnson said “I’m excited to be working with Outside. We share a belief in the importance of connecting to nature.
“I’m also a big fan of their commitment to climate and inclusivity. I’m thrilled that Outside will be supporting non-profits including the Kōkua Hawai’i Foundation, which we started to support environmental education in Hawai’i.”
To celebrate the Bedrock Badge partnership, Johnson will also play a live set from Meet the Moonlight at an Outside.io event in New York City on June 23 followed by a Q&A with National Geographic Explorer in Residence Wade Davis.
Other events, taking place between June 21-23, 2022, will include a solstice yoga practice in Times Square, immersive art exhibits at Wonder Fair, and a guest panellist appearance at NFT.NYC by Outside CEO Robin Thurston.