“We seek to create unique, exclusive experiences that capture the zeitgeist,” Tag Heuer commented on its NFT initiative.
The Swiss luxury watchmaker – Tag Heuer – said it will help its clients “stay in tune” with the rapidly changing world. As such, the company introduced a smartwatch feature that allows customers to show off their non-fungible token (NFT) collections.
Last month, Tag Heuer teamed up with Bitpay to enable users to pay for luxury products in Bitcoin (BTC), Ether (ETH), and other cryptocurrencies. As of the moment, the offering is only available when customers purchase on the company’s US website.
In a recent announcement, the firm revealed it will take “another bold step into the world of Web3” by launching an NFT viewer. Clients could use the feature to display their non-fungible token collections, which will be secured by verified proof of ownership.
“TAG Heuer presents a new way to bring these valuable and highly collectible artworks into the real world. For the first time, they can be worn on your wrist with verified proof of ownership. The TAG Heuer Connected Calibre E4 allows you to display NFT artworks on your watch by connecting your crypto wallet to guarantee authenticity.”
The company explained that users could pair their smartphones with the feature and transfer multiple NFTs. The watch face has three different ways of showing time while also displaying digital artworks. Moreover, individuals can connect the addition to popular cryptocurrency wallets, including Metamask and Ledger Live.
Tag Heuer praised the initiative predicting that digital collectibles could become a vital part of the cryptocurrency sector and unlock new use-cases in the future.
“It’s a brave new world out there,” the firm concluded.
Another renowned fashion and luxury brand that hopped on the non-fungible token bandwagon recently is Prada. A few weeks ago, the Italian company introduced an NFT collection built on the Ethereum blockchain, depicting a series of gender-neutral shirts launched in 2019.
Prada disclosed that every owner of a physical shirt will be gifted with a digital collectible. The latter will include a unique number corresponding to each piece of clothing:
“Each Timecapsule drop will be linked to both a gender-neutral physical product and a gifted NFT, a GIF of the capsule video which represents the digital version of the physical item.”
Featured Image Courtesy of WWD
Dimitar got interested in cryptocurrencies back in 2018 amid the prolonged bear market. His biggest passion in the field is Bitcoin and he was fascinated with its journey. With a flair for producing high-quality content, he started covering the cryptocurrency space in late 2018. His hobby is football.

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